Layout Image
  • Home
  • 3 Ways We Can Help You
  • Free Monthly Q&A
  • Teleseminar Training
  • Get Your Strategy Session
  • About Us

Entrepreneurship in Health Care: More important than ever?

Posted on August 24, 2010 by James Maskell

Last Monday’s USA Today headline article “Innovative health programs counter primary care shortage” really captured some of the exciting innovation going on in the field of primary care. It also reminded all health care stakeholders just how quickly technology is progressing and the seemingly limitless potential of digital media to improve health care outcomes across the political, clinical and fiscal spectrum.

In the light of this information, rapidly increasing health care costs look less like an insurmountable barrier, but more like an opportunity for entrepreneurs to be able to show how costs can be cut through the effective use of these newly available strategies and tools.

Holistic practitioners have the potential to take up the slack in primary care, in fact any thoughtful doctor or practitioner would tell you that improvements in diet, exercise and lifestyle choices ARE true primary care, never mind the functional improvements possible with different therapeutic modalities.

One opportunity for holistic medicine to develop credibility is to lead the way in fresh takes on health care business models, particularly relating to effective and efficient use of digital technology. Most practitioners awkwardly wear their “entrepreneur hat” as little as possible, but this is a key time for health care and it is looking for leadership from the private sector.

As the massive diseconomies of scale inherent within our current, bloated medical system become more and more apparent in times of rapid forward progress,  small businesses and private practices have the greatest potential to point us in the direction of an optimal primary care system.

Our team at Holistic Practice Development is dedicated to helping you find the most effective ways to harness the power of digital technology and we would love to strategize with you about the best solutions for your practice, and even help you with implementation.

Here are some ideas to get your creative juices flowing!

Create an online community using social media

e.g. Create a Facebook fanpage, connect with patients, offer valuable tips, offer incentives to become friends, newsletters, etc. 500m reasons to use this free internal marketing tool!

Use online appointment booking services

e.g.  Genbook is one of the best. Great for practitioners with no front desk staff. Practitioners tell me all the time they can’t believe how many patients book appointments at midnight!

Have patients pay you a yearly / monthly retainer for direct email and text contact

($ x per Patient) x (#Patients) = Residual Income. You do the math!

~

James Maskell
CEO

Categories : Holistic, Holistic Concepts, Holistic Medicine, Holistic Paradigm, Holistic Practice Management, Holistic Practice Marketing, Holistic Practice Systems, Natural Health Solutions, Social Media, Training
Comments (0)

Employing the Principles of Kaizen in your Practice

Posted on August 16, 2010 by James Maskell

Kaizen is a philosophy or practice that focuses on
continuous improvement of processes and systems.

As a doctor or practitioner in private practice,
it is typically up to you to work out the systems that will
govern and run your business, as well as focus the work
of your employees.

As Ray Krok put it in reference to McDonald’s,
“The system runs the business and the people run the system”.

The universe and your practice naturally trend towards entropy,
and only effective systems can reverse this progression.

A practice without systems is inherently unsustainable
for a number of reasons, and most of them have to do with
the unpredictability of the human mind without specific direction.

To give you some examples, consider these questions
with regard to your own practice.


  • How long would it take you to train a new office manager
    or employee if they quit tomorrow?


  • What percentage of the calls into your clinic from prospective patients
    are now in your marketing database?

  • How many issues do you have to constantly remind your staff about?

  • Which systems for your business are in your head?

  • How much is your time worth?

As the income producer of the practice, if you are consistently
spending time dealing with systemic issues, your time could
(and should!) be used much more effectively.

Your role as the entrepreneur is to establish the initial systems,
and then we recommend partnering with your staff to improve
the systems as needed following the Kaizen model.

These opportunities for autonomy and mastery might even
make them happier in the workplace
!

Kaizen principles originate from Japan and, when used
in the business context and applied to your practice,
refer to activities that continually improve all systems,
and involves everyone in the practice.

If you need an example of the effectiveness of Kaizen
you have to look no further than the car industry,
and I highly recommend this podcast from NPR’s
This American Life about the first joint venture
between Japanese and American manufacturers:

http://www.thisamericanlife.org/radio-archives/episode/403/nummi

Here is our Four Step Process for effectively systemizing you practice:


  1. From new patient procedures to cleaning duties,
    write down every task that needs to be completed
    in the practice

  2. Break down each task into simple steps that ensures
    this task is done perfectly every time

  3. Categorize these tasks (Admin, Daily Flow, Doctor, etc)
    and file them in your new procedural manual

  4. Provide incentives to your staff to come up with improvements
    to the systems, however small


Find out what incentives are best and get your questions answered
on our next free call
(the first Thursday of every month)!


Remember, this is a process and will take time,
but the time to start is now… and tomorrow you will
start feeling how much better your life and your practice
are from positive change!

Thank you for being here as part of our
Holistic Practitioner Community.

James Maskell
CEO

Categories : Holistic Medicine, Holistic Practice Systems, Holistic Practice Tips, Kaizen, Total Practice Success
Comments (4)

What Really Motivates Your Office Staff?

Posted on August 3, 2010 by James Maskell

As part of our current teleseminar series, “Your 8 Steps to Total Practice Success”,
we are providing guidance for practitioners on the best way to build their team.

Employee hiring is challenging, and employee training is just the first step,
but employee motivation can really be a struggle,
partly because the science surrounding optimal motivation
has been inconclusive at best.

However, recent studies are showing that successful motivation techniques can differ from job to job.

This ten minute video explains some of this new research.

Enjoy!



The three factors that consistently motivate are AUTONOMY, MASTERY and PURPOSE.

Typically the last of these factors, Purpose,
is the easiest to use to motivate in the office
of a holistic health practitioner.

Once your staff see the patient outcomes you are capable of producing,
their purpose needs can be fulfilled… don’t underestimate how inspiring
your work can be!

But how do you give your employees the autonomy they desire?

Could they add more value to your business with more autonomy?

What opportunities are there for them to master skills in your office?

We will be discussing these topics and more in our 7th module.

If you have questions about how to implement this in your own practice,
please feel free to ask us a question at www.askholisticpracticequestions.com

James Maskell
CEO

Categories : Holistic, Holistic Medicine, Holistic Practice Tips, and Management
Comments (1)

Externalities and the Importance of the Holistic Paradigm

Posted on July 19, 2010 by James Maskell

In the study of economics, an externality is defined as a cost
or benefit, not transmitted through prices, incurred by a party
who did not agree to the action causing the cost or benefit.

A classic, obvious and relevant example of this in its negative
form is pollution. These external costs, by their nature,
are extremely hard to quantify and ubiquitously underestimated.

As we reach a tipping point where these externalities effect enough
people to change the collective will towards them, a new method
must emerge that leads to a more socially, rather than individually,
optimal level of production.

Holism is the concept that all the properties of a given system cannot
be determined or explained by its component parts alone, attention
needs to be paid to the interdependence of systems.
It therefore seems that the type of approach needed
to solve this problem a holistic approach.

Holistic medicine approaches are often sniggered at by the mainstream
medical and scientific communities, especially in the United States.
The scientific method is based on the idea of changing one variable
at a time in a given time period and measuring its effect on other variables.
However, given the immensely complex interconnection of systems in the body,
how is this reductionist approach serving us? Not well… the statistics bear this out.

As Gulf Oil spills, climate change and choking air pollution lead to a
greater collective desire for responsibility to be taken by those producing
negative externalities in industry, what ‘symptoms’ will it take for healthcare
stakeholders in the USA to change the way medicine is practiced?

If four of the five most expensive diseases in the USA have ‘modifiable’
risk factors, surely this is evidence enough?

What about the cost of Medicare in 40 years?

Doctors in private practice are in prime position to take ownership
for this problem and lead the way in making a huge difference to the
future health of our country.

I am convinced that the positive externalities of this change will
reverberate around the globe (and be ubiquitously underestimated!).

Holistic Practice Development assists doctors to make the practical changes
necessary to incorporate this paradigm successfully. Salient modifications
are necessary to systems, product and service mix, marketing, clinical protocols,
personnel, patient flow and patient education strategies. Our team is dedicated
to providing full spectrum support on this journey.

The time is now!

Sincerely,
James Maskell
CEO

Categories : Holistic Concepts, Holistic Healing, Holistic Health, Holistic Medicine, Holistic Paradigm
Comments (4)

Social Media ROI: Socialnomics

Posted on July 13, 2010 by Dr. Andrew Colyer

We get questions about Social Media – “Should I do it?”
This is a great example of YES social media does work,
and YES you should do it!

Thank you for being here.

Dr. Andrew Colyer, Executive Director
James Maskell, CEO
Holistic Practice Development

Categories : Holistic Practice Marketing, Social Media
Comments (0)

We’ve Launched – Get Your Preview Call Replay!

Posted on June 1, 2010 by Dr. Andrew Colyer

Registration Extended!  Ends Wednesday, June 30th, 2010




Categories : Holistic Practice Tips, News, Total Practice Success
Comments (0)

Get Your Holistic Practice Tips,

and Get on the Notification List

for the next
8-Module Teleseminar Series,

"Your 8 Steps to Total Practice Success"

Our Privacy Policy:  We never exchange,
sell or rent our email lists - ever.

Holistic Practice Development

Promote Your Page Too

Please login or register

You are not currently logged in.






» Register
» Lost your Password?

Recent Posts

  • Entrepreneurship in Health Care: More important than ever?
  • Employing the Principles of Kaizen in your Practice
  • What Really Motivates Your Office Staff?
  • Externalities and the Importance of the Holistic Paradigm
  • Social Media ROI: Socialnomics

Pages

  • 3 Ways We Can Help You
  • About Us
  • Free Monthly Q&A
  • Get Your Strategy Session
  • PreviewCall
  • SocialMediaRevolution
  • Teleseminar Training
  • Your Member Dashboard
    • Download Page for TPS Recordings
    • Forms, Documents, and eBooks
    • Module 1 – TPS 101: FAQ Friday
    • Module 1 – TPS 101: Your Essential Foundations
    • Module 2 – TPS 102: FAQ Friday
    • Module 2 – TPS 102: Your Essential Systems
    • Module 3 – TPS 103: FAQ Friday
    • Module 3 – TPS 103: Your Essential Marketing
    • Module 4 – TPS 104: FAQ Friday
    • Module 4 – TPS 104: Your Essential Productivity
    • Module 5 – TPS 201: FAQ Friday
    • Module 5 – TPS 201: Grow Your Systems
    • Module 6 – TPS 202: Explode Your Marketing
    • Module 6 – TPS 202: FAQ Friday
    • Module 7 – TPS 203: “Develop Your Winning Team”
    • Module 7 – TPS 203: FAQ Friday
    • Module 8 – TPS 204: FAQ Friday
    • Module 8 – TPS 204: Get More Time Off
    • TPS Faculty Guest Expert Interview with Robert Greene, CPA, CMA

Topics

  • and Management
  • Holistic
  • Holistic Concepts
  • Holistic Healing
  • Holistic Health
  • Holistic Medicine
  • Holistic Paradigm
  • Holistic Practice Management
  • Holistic Practice Marketing
  • Holistic Practice Systems
  • Holistic Practice Tips
  • Kaizen
  • Natural Health Solutions
  • News
  • Social Media
  • Total Practice Success
  • Training

Links

  • Ask Holistic Practice Questions
  • Dr. Andrew Colyer
  • Energetix
  • Energetix Blog
  • How To Muscle Test
  • Muscle Testing TV
  • Revive Communication

Most Popular Tags

Dr. Andrew Colyer employee motivation employee training holistic approach Holistic Concepts Holistic Healing Holistic Health Holistic Medicine Holistic Paradigm holistic practice development HolisticPracticeDevelopment.com Holistic Practice Management Holistic Practice Marketing Holistic Practice Systems Holistic Practice Tips James Maskell Kaizen McDonald's Medicare Natural Health Solutions Ray Kroc Social Media Socialnomics Total Practice Success

Site Archives

  • August 2010
  • July 2010
  • June 2010

Copyright © 2010 All Rights Reserved
iThemes Builder by iThemes
Powered by WordPress