For those of you outside of America’s North-East, ‘America Runs on Dunkin” is the tag line for Dunkin’ Donuts, a chain of coffee and donut stores that is extremely popular and seemingly on every corner in these parts. Since I first came across this in 2007, I have long considered it to provide an insightful and ironic look into the current psyche of America.
“Short-termism” has plagued America ubiquitously in the way it is currently managed and organized, from politics and fiscal policy, to food and transportation but it is seen particularly in the field of health and health care.
Dunkin Donut’s three main offerings: white sugar, white flour and caffeine have quick and obvious effects on mood and energy levels, but used over prolonged periods cause adrenal exhaustion and over-production of cortisol, one of the main drivers of the obesity epidemic. This addiction leaves America where it is today… tired and fat.
In health care we see that people are constantly looking for quick fixes, rather than looking for the actual cause of the disease. A good example of this are migraines, a symptom that can be caused by a wide variety of factors, from sunstroke to altitude sickness, muscular skeletal tension to dehydration. In the Western model, you would generally speaking be diagnosed as having a migraine, given pain meds, say aspirin, to alleviate the symptoms. But I ask has anyone ever suffered a migraine as a result of a deficiency of aspirin in the body?
Back in 2006, when my wife was still my girlfriend, she was having ongoing migraines. Her holistic practitioner traced the cause to her gall bladder, she did a gall bladder flush, relieved pressure on the bile ducts and has never had the same headaches again.In traditional Chinese medicine your doctor would not diagnose you with a migraine. They would have ten different ways to explain the headache based on its underlying cause. Do you see the difference?
I remain convinced that if people can start to see how short-termism is effecting them in the microcosm of their own body, it is a solid first step on the journey to a greater awakening that will set us on course for a more sustainable future. And who knows, we might all be dunkin’!
How would you rewrite DD’s famous slogan?


